The primary retail destination at Anfield is The Official LFC Store. It's a treasure trove for Reds and football enthusiasts alike, offering an extensive range of official club merchandise. Visitors can find everything from current season kits and training wear to retro jerseys, unique souvenirs, and personalized gifts. The merchandise allows fans to take a piece of Anfield home, celebrating their connection to the club's rich heritage and successes. These items are officially licensed, ensuring authenticity and quality.
The complete guide to shopping at Anfield Stadium
Anfield Stadium is the iconic home of Liverpool Football Club, one of the most celebrated teams in global football. A visit to Anfield offers an immersive journey into the club's illustrious history, and for many fans, it's incomplete without a stop at the official retail store. This page provides a comprehensive guide to shopping for authentic Liverpool FC merchandise and souvenirs.
Visiting the Anfield Stadium shop

Where to buy Liverpool FC merch?
What’s available: The Official LFC Store at Anfield boasts the widest selection of Liverpool FC products, including the latest home, away, and third kits, official LFC training wear, fashion apparel for men, women, and children, and a vast array of accessories like scarves, hats, and collectibles. You can also find personalized items, such as jerseys with custom names and numbers. The store is designed to offer a comprehensive retail experience for all fans.
Timings: Store opening hours align with stadium tour hours, from 9am to 5pm on non-match days. However, timings can vary significantly on match days or during special events. It is highly recommended to check the official Liverpool FC website for the most accurate and up-to-date opening hours before your visit.
Location: The Official LFC Store is situated within the Anfield Stadium complex, easily accessible near the Main Stand or visitor entrance areas.
Shop online for Liverpool FC merch

For fans who can't visit Anfield in person or prefer the convenience of online shopping, Liverpool FC operates a comprehensive official online store. This digital platform offers the same extensive range of merchandise found at the physical store, including kits, apparel, accessories, and exclusive online-only items. It provides a convenient way for supporters worldwide to purchase official LFC products directly.
Frequently Asked Questions about the Anfield Stadium shop
While there is one primary Official LFC Store within the Anfield Stadium complex, smaller kiosks or merchandise points might be available on match days.
The shop typically opens from 9am to 5pm on non-match days, but timings vary on match days and during events, so check the official website.
Yes, the Official LFC Store at Anfield is accessible to the public without requiring a stadium tour or match ticket.
You can buy official Liverpool FC kits, training wear, fashion apparel, scarves, hats, souvenirs, collectibles, personalized jerseys, and much more.
Yes, the Official LFC Store at Anfield typically offers a personalization service where you can add names and numbers to your jerseys.
Discounts and sales at the LFC shop vary throughout the year; it's best to check the official Liverpool FC website or inquire in-store for current promotions.
The LFC shop accepts major credit and debit cards, and contactless payments. It's advisable to check for cash acceptance, as many stadium facilities are moving towards cashless operations.
The return and exchange policy for items purchased at the LFC shop follows standard retail practices; details can be found on your receipt or the official LFC website.
Yes, the Official LFC Store at Anfield is designed to be wheelchair accessible, ensuring a comfortable shopping experience for all visitors.